Twitter Fleets Are Here
Twitter has introduces a “Stories” like feature today called Fleets. Essentially they are tweets that disappear after 24 hours. Yours and all of the people you follow’s Fleets appear on the top of the timeline. While many people were upset they got stories instead of an edit button (it’s a stupid idea and will never happen stop asking) content creators and entrepreneurs such as myself were elated. Twitter is where most of my reach happens personally, I average 200K impressions per month and most of my clients come from the platform. In this article I will explain why you should be using Twitter Fleets to promote your apps and help you continue to live a #CodeLife
Fleets Offer An Incentive Of Time
The number one reason I feel Fleets are a great addition to app developers trying to promote their apps and brands is because of the fact that they disappear after 24 hours. This creates a sense of urgency for your followers to see your content. Take the scenario below:
You are a game developer and want to promote your latest DLC content. You have a decent sized following on Twitter. You tell your followers that over the next 5 days you will be posting Fleets with bits of a coupon code and if you have all the pieces you can get the new DLC for free.
Over the next 5 days your followers who want this new DLC will be anxiously waiting for you to post your next Fleet, thus creating user engagement. This is just one example but it can be extrapolated and juxtaposed across many.
Another way that app developers can use Fleets is for promotions of upcoming events such as app launches. Instead of clogging the TL with simple tweets such as ” X launches in Y days!” You can make a story, still gets the message across to your audience while leaving your timeline open to more quality posts.
How will you use Fleets to promote your apps? Leave a comment below and don’t forget to sign up for the #CodeLife investment group and start earning residual income with apps!